a new way.
Nuvia pairs fast-drying bamboo terry with a genuine 22 momme Mulberry silk lining, the layer that actually touches your hair, so every wash is one less reason for frizz and breakage.
Nuvia will retail at AU$60 once pre-orders open. Reserving your spot now is free, and locks in 25% off (AU$45) when that day comes.
The real first sample, as it arrived, no studio lighting. The bulk run will use a soft cream terry instead of this ready-stock white.
We're taking a small number of early reservations to help us gauge real demand and size our first production run correctly. Reserving your spot is completely free. This is not a payment or a purchase, and nothing is ever charged until pre-orders open and you choose to buy.
We'll email you the moment pre-orders open, with first access to buy, before anyone else.
No card required. No charge today. Cancel anytime by replying to any email we send you. We'll only ever use your details to contact you about Nuvia, never shared or sold.
Absorbent towels are rarely gentle. Gentle fabrics are rarely absorbent. Nuvia uses both, each exactly where it works best.
Nuvia isn't for everyone. It's for people who already know a cheap satin towel isn't the same thing.
Fast, highly absorbent drying that cuts down your air-dry and blow-dry time. The workhorse layer that never touches your hair directly.
The layer that actually wraps your wet hair. Genuine silk, not satin, reducing the friction that causes frizz and breakage over time.
High-absorbency bamboo terry exterior
Real Mulberry silk, not a synthetic imitation
Single needle top stitch, flat wrap construction
68cm x 27cm flat layout, embroidered detail
No. Reserving your spot is free and does not charge your card. We don't even ask for one. We'll email you before anything is available to actually buy.
Nuvia will retail at AU$60 when pre-orders open. Everyone who reserves a spot gets 25% off that price (AU$45), no tiers, no "first 50 only." Reserving itself is free and doesn't charge you anything; the price only applies if and when you choose to buy at pre-order. Reserve any time before pre-orders open and you're covered.
We're finalising our first manufacturing run now. Reserving early helps us gauge real demand and size that first order correctly. We'll keep you updated on timing as it firms up.
Most towels choose absorbency or gentleness. Nuvia is one of the few that combines a genuine Mulberry silk lining with a fast-drying bamboo terry exterior, in one product.
Since Nuvia combines two fabrics in one towel, we recommend caring for the whole thing as you would silk, even though only one side is. Hand wash or use a gentle/delicate machine cycle in cold water, with a mild pH-neutral detergent made for delicates. Avoid bleach and fabric softener (softener can reduce the towel's absorbency over time). Air dry flat or on a line, out of direct sunlight. Skip the tumble dryer. Gently press out excess water rather than wringing or twisting.
Of course. Reserving isn't a commitment. Just reply to any email we send you and we'll remove you from the list.
Follow along as we build this